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改變未來的100件事：2019年全球百大趨勢(中英雙語版 Bilingual Edition)
- 分類 : 商業理財> 行銷/廣告/業務> 行銷
- 作者 : 智威湯遜團隊 原文作者： Emily Safian-Demers the Innovation Group 譯者： 遠東翻譯社
- 出版社 : 智威湯遜廣告
改變未來的100件事: 2019年全球百大趨勢是智威湯遜趨勢智庫（J. Walter Thompson Intelligence）年度重量級的趨勢報告，由隸屬於智威湯遜趨勢智庫的Innovation Group團隊研究、分析，整合全球策略人員的分析報告與數據，列出未來的趨勢、消費者洞察以及創新模式。
這本趨勢報告，揭露在全世界各地正在發生的事，它涵蓋了：文化、科技與創新、旅遊與觀光、品牌與行銷、食品、美容、零售、精品、醫療保健、生活風格十大領域，提出100件你一定要知道的事：
每一個趨勢都代表無數的商機，透過這本書，智威湯遜希望能把未來帶到當代，把世界帶到你的眼前。
The Future 100 is JWT Intelligence’s flagship annual publication and it’s the most downloaded report in 2019. Analyzed and studied by the Innovation group of J. Walter Thompson, this report combines the analysis and data researched by the strategy team of JWT all over the world. It charts emerging and future global trends, consumer insights, and innovation patterns.
This report unveils many things that are happening around the world. It covers culture, technology and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health and lifestyle. It’s the 100 essential things you must know.
Every trend leads to numerous business opportunities. With this book, J. Walter Thompson is simply transporting our future-based insights to the present to illuminate your world and to inspire innovation.